Cambridge Silversmiths came to us as a non-branded product with virtually no shelf presence, struggling to capitalize on their distribution at numerous major box retailers from Walmart to Bloomingdale's.

Our challenge was to not only design signature typography distinctive to the brand, but to implement this new signature uniquely across each retailer. We were able to maintain consistency, dramatically boost shelf presence, and differentiate across retailers, giving the brand a full design makeover and, more importantly, distinctiveness.