Awake brand energy drinks aimed to offer both a healthier energy drink option and an alternative to your morning cup of coffee in a fizzy, fruity new concoction.

We were tasked with the opportunity to design the brand in its entirety, including the logo and packaging for both a regular and light line for the initial launch.

The bold sunburst serves as a signal to rise and shine while the eye graphic could be extracted to stand alone as the brand icon.