Launching a product from it's inception is one of our favorite challenges - the Fruitables product line of fruit and vegetable juice became one of our most successful launches together.

Every aspect of the packaging, from the logo to the vibrant, playful colors, was designed to engage children in a delicious way to get their daily dose of vegetables.

Our branding positioned Fruitables to be an unparalleled market leader in children's vegetable drinks and it is now one of Apple & Eve's most lucrative product lines, expanding into an organic variety.